Cleveland Golf has its sights set on becoming the #1 golf equipment manufacturer in the world. The company needed to evaluate many design possibilities thoroughly and quickly in order to produce best-in-class clubs for golfers of every skill level. In order to do this, they needed to create, build, and test many prototypes each month to optimize golf club designs quickly. Considering the lead time and costs required for tooling to build prototypes, traditional "build & test" design methodologies could not meet this requirement.  The company’s Performance Research team can now create and test a virtual prototype for new or modified golf club designs within a day - a 3000% improvement in design cycle time.